Landing pages
My approach to landing pages depends on the audience and their position in the funnel.
The one non-negotiable? Clear, human copy with a logical structure and an accessible information hierarchy. (OK, that’s more than one.)
Quest Assessments
Date: September – December 2023
For: Quest Assessments
Audience: teachers and school leaders (B2B)
Goal: CRO, lead generation, product sales
While developing the verbal identity for Quest, I was excited to bring it to life by writing the copy for their new website.
Atom Learning
Date: February 2022 – October 2024
For: Atom Learning
Audience: parents of 7–11 year olds (B2C)
Goal: SEO, CRO, lead generation, subscription sales
Blocks of landing page copy that performed particularly well:
