SEO content
Composite fastening for engineers
Date: May – June 2025
For: bigHead Bonding Fasteners
Audience: engineers, distributors, procurement (B2B)
Goal: SEO, brand engagement, lead generation
I find it very rewarding to interview engineers and write for this niche, specialist audience – targeting keywords that I didn’t know existed!
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![Two engineers working together at bigHead's site]()
Behind the scenes of our fastening partnerships
At bigHead, fastening is a partnership. Oli is one of the first people you’ll speak to if your fastening challenge can’t be solved with a standard fastener.
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![A student-built race car]()
Shaping the future of composite fastening together
Engineering challenges are rarely solved in isolation. Here are some of our exciting collaborations, from student-built race cars to research into tailored fibre placement preforms!
Education and wellbeing guides for parents
Date: February 2022 – October 2024
For: Atom Learning
Audience: parents of 7–11 year olds
Goal: SEO, brand awareness, lead generation
By aligning content strategically with search intent and crafting user-first copy, I was able to demonstrate that sweet, sweet E-E-A-T that Google loves. As a result, these articles contributed to a +25% YoY boost in organic web traffic.
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![A parent reading to their child]()
Reading to your child is as important as hearing them read. Here’s why.
Storytime is an underrated way to develop your child's reading comprehension skills – and boost their wellbeing, too. Here's why we love reading to our kids!
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![A family playing board games]()
Top educational board games
Board games can help children develop their problem-solving, logic and creativity, all while having fun. Try these top picks for your next family games night!
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![A parent and child doing a kitchen science experiment]()
Everyday ways to engage your child with science
Want to bring science to life for your child? Hands-on activities are the perfect way to spark curiosity and develop their desire to learn more about the world around us.
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![A parent saying goodbye to their child on the first day of school]()
Overcoming back-to-school nerves
Is your child anxious about the new school year? Learn top tips to tackle back-to-school nerves so that they start September feeling confident and prepared!
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![A happy child sleeping in bed]()
How to get into a back-to-school sleep routine
As September approaches, it's time to get your child into a back-to-school sleep routine. Read Atom's top tips to help your child feel refreshed for a new year.
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![A parent and two children on a platform with colourful suitcases]()
Applying to UK schools from overseas
Part of our guide to moving to the UK for school. Learn what to expect when applying to British schools, and how to help your child prepare for entry exams.
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![A map of southern UK with Kent marked]()
The Kent Test (11+): The ultimate parents' guide
Preparing for the Kent Test? Learn how to help your child prepare, and what to expect from the Kent Test in 2024.
Corporate reporting guides for small businesses
Date: 2015
For: Jones and Palmer
Audience: small to medium businesses (B2B)
Goal: brand engagement, lead generation
J&P’s website no longer has any content from before 2017, so these screenshots are all that’s left of this article series. Still, I’m including it to show my evolution. If I was writing this today, I’d use a more active, direct voice. Corporate content should still be human and engaging!
