UX writing
When writing for apps, I create clear, seamless experiences that inspire the desired actions and emotions. And I love the challenge of letting the brand tone shine through in the smallest pieces of microcopy.
But this isn’t just about app copy. Learning UX principles has transformed my approach to everything I write. I prioritise user needs because it’s the right thing to do, and because it gets the best results.
Empowering instructions for kids taking exams
Date: summer 2023
For: Quest Assessments
Audience: school children aged 7–11
Goal: usability, learnability, user satisfaction
User-friendly dashboards for busy teachers
Date: summer 2023
For: Quest Assessments
Audience: teachers and school leaders (B2B)
Goal: usability, customer retention, brand sentiment
Human-centred 404 errors
Date: September 2022 – October 2024
For: Atom Learning
Audience: parents and kids (B2C)
Goal: customer retention, brand sentiment
![404 error: [Child] has not yet answered enough questions for us to calculate their performance](https://images.squarespace-cdn.com/content/v1/682b334f7e393265562a490c/73e4cdf4-5599-4b80-b37e-592c62f4c868/ux-example-1-before.jpg)
Before
After