Social media
LinkedIn for engineers
Date: May – June 2025
For: bigHead Bonding Fasteners
Audience: engineers, distributors, procurement (B2B)
Goal: brand engagement, lead generation
I love working with bigHead. As well as learning about the world of composite fastening, I get to help them hone their brand voice and establish themselves as trusted engineering partners.




Instagram scripts
Date: summer 2024
For: Atom Learning
Audience: parents of 7–11 year olds (B2C)
Goal: brand engagement, lead generation
Mental health campaigns
My Whole Self
Date: 2018 – 2021
For: Mental Health First Aid England
Audience: business leaders and employees (B2B)
Goal: brand awareness and engagement, lead generation