Google Ads
High-converting PMAX ads
Date: May 2024
For: Atom Learning
Audience: parents of 7–11 year olds (B2C)
Goal: CRO, product sales, brand engagement
After rejuvenating Atom’s Performance Max ads with fresh, geographically-targeted copy, clicks went up 27% YoY and conversions by 245.42%, while bringing the cost down by 18.83%.
Cold audience
Remarketing
